NORDSTROM 2023
ANNIVERSARY SALE
MULTI-MEDIA CAMPAIGN
Full funnel campaign for Nordstrom’s biggest sale event of the year. Our goal was to drive excitement for the event by capturing joyful moments of shoppers gathering in our stores. Building off of the previous year, we introduced three-dimensional, balloon-style typography and dynamic yellow CGI elements that merged with real-life settings. Work included concept development, photo & video production and end-to-end execution on social, email, site, paid media and print.
VIDEO
SOCIAL
Our social campaign this year focused on raising awareness about the sale among cardmembers on Meta platforms. We achieved success by increasing baseline awareness from 25% to 77%. By incorporating TikTok-style product videos into our shoots, we garnered significant engagement. Notably, our Birkenstock feature became our second most-watched Instagram post, amassing over 680,000 views.
DIGITAL
Sr. Creative Director: Åsa Sandlund
Creative Direction: Angelica Acebedo-Frint, Marc Santo
Creative Leads: Rebecca Strejc, Shane Bender, Kirsten Houk
Photo Art Director: Kim Robbins
Video: Bradley Strain, Liz Bilinksy, Jordan Becke
VFX: Yeongku Oh, Chris Parker