NORDSTROM 2023
ANNIVERSARY SALE
BRANDING | MULTI-MEDIA
Full funnel campaign for Nordstrom’s biggest sale event of the year. Our goal was to drive excitement for the event by capturing joyful moments of shoppers gathering in our stores. Building off of the previous year, we introduced three-dimensional, balloon-style typography and dynamic yellow CGI elements that merged with real-life settings. Work included concept development, photo & video production and end-to-end execution on social, email, site, paid media and print.
VIDEO
SOCIAL
Our social campaign this year centered on boosting awareness of the sale among cardmembers on Meta platforms, with success marked by a jump from 25% to 77% in baseline awareness. By prioritizing TikTok-style product videos during our shoots, we achieved significant engagement, with our Birkenstock feature becoming our second most-watched Instagram post, attracting over 680,000 views.
DIGITAL
Sr. Creative Director: Åsa Sandlund
Creative Direction: Angelica Acebedo-Frint, Marc Santo
Creative Leads: Rebecca Strejc, Kirsten Houk, Shane Bender
Photo Art Director: Kim Robbins
Video: Bradley Strain, Liz Bilinksy, Jordan Becke
VFX: Yeongku Oh, Chris Parker