NORDSTROM
CYBER DEALS 2022

For this Black Friday and Cyber Monday, our aim was to align with Nordstrom's overarching holiday theme yet establish a unique visual signature. We created lockups for each sale that resonated with the main holiday campaign's aesthetic, and elevated them by translating them into 3D visuals to ensure they captured attention.

BLACK FRIDAY

Sr. Creative Director: Åsa Sandlund
Creative Direction: Angelica Acebedo-Frint
Creative Leads: Rebecca Strejc, Kirsten Houk, Shane Bender
VFX: Yeongku Oh, Chris Parker